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Wednesday 10 August 2016

FROM AN EDITORIAL NONSENSE TO AN ON SCREEN NIGHTMARE

Long sentences in broadcast news can make the audience discern a script being read. The preferred perception is to make the stories sound more conversational, and short sentences are a big help here. Windy sentences can also yield editorial nonsense, where language mastery is a concern. If the nonsense is displayed on screen, the result is an editorial nightmare.


Trying to load as much information as possible in a single sentence might appear smart, but it requires an acceptable level of alertness.

To begin with, the strap depicted above is way too busy, for a viewer to comfortably read, never mind the elements of repetition.

And since the medium is TV,  the viewer is also listening to the voice of the anchor/reporter, while engaging the eyes to process the video element.

The required coordination of sensory organs is greatly jeopardised by the eyesore of a top line, in the lower third story tag, which sates:
"Court denies man charged with chopping wife's hands denied bail"
Oh dear! It almost appears as if the words were being randomly strung together, hoping the resultant sentence would communicate the desired meaning.

But evidently, even with editorial licence, news packaging is a precise undertaking not best left to chance.



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